Course Outline
Creating and Navigating a Google AdWords Account
Topic A: Create and Navigate the Google AdWords Account
Topic B: Configure Account Notifications
Creating Ad Campaigns
Topic A: Overview of AdWords Campaigns
Topic B: Create Campaigns and Configure Campaign Settings
Topic C: Configure Ad Groups, Ads, and Keywords
Researching, Refining, and Editing Keywords
Topic A: Overview of Keywords in AdWords
Topic B: Research Keywords with the Google Keyword Tool
Topic C: Research Keywords Online
Topic D: Edit and Configure Ad Groups and Keywords
Writing Ads in Google AdWords
Topic A: Review Google Ad and Content Policies
Topic B: Write High-Quality AdWords Ads
Analyzing Campaign Performance
Topic A: Review Your Campaign and Adjust Settings
Topic B: Analyze and Optimize Ads and Keywords
Managing Bidding and Budgets
Topic A: Set and Manage Bids
Topic B: Set and Manage Budgets
Creating Performance and Financial Reports
Topic A: Create Performance Reports
Topic B: Create Billing Reports
Creating Ad Campaigns for the Google Display Network
Topic A: Plan and Create a Campaign
Topic B: Create a Display Network Ad with Ad Builder
Configuring Location, Language, and Schedule
Topic A: Configure Location Targeting
Topic B: Configure Ad Schedules
Optimizing Contextual and Placement Targeting
Topic A: Plan Campaign Placements with the Google Ad Planner
Topic B: Plan Contextual Targeting for Keywords
Topic C: Configure Placements for Better Ad Targeting
Planning and Creating an Ad Campaign for YouTube
Topic A: Review YouTube Advertising Options
Topic B: Analyze Keywords and Placements for YouTube
Topic C: Create YouTube Ads
Optimizing Landing Page Quality
Topic A: Optimize Landing Pages for Quality Score
Topic B: Optimize Landing Pages for Conversions
Analyzing and Optimizing Display Network Campaigns
Topic A: Analyze Campaign Dimensions
Topic B: Optimize Campaigns
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