Business Writing for the Digital Era

After completing this course, participants will have learned to:

Topic 1

From Texting to Boardroom Paper

  • Everyone is a Business Writer
  • Universal Principles of Good Writing
  • Forms and Formats
  • Common Forms of Business Writing
  • The Principle of ‘Purpose’
  • Reflection

Topic 2

Who am I Writing For?

  • The Principle of ‘Audience’
  • REACH Review – Communication Preferences
  • Understanding the Audience
  • Writing for a Global Audience
  • Reflection

Topic 3

The Blank Page

  • The Principle of ‘Structure’
  • The Writing Process
  • Starting
  • Writing
  • Finishing
  • Reflection

Topic 4

English Still Matters

  • Texting – a Legitimate Form of Language
  • Write it Once. Make it Count
  • English Fundamentals
  • The ‘Plain’ Truth
  • The Principle of Clarity
  • Reflection

Topic 5

Writing within Constraints

  • The Space-Time Continuum
  • The Principle of ‘Concision’
  • Word Choice
  • Reflection

Topic 6

Click with Confidence

  • Wait! The Pressure to Hit ‘send’
  • Edit, Edit, Edit
  • The Principle of Proofing
  • Reflections

Topic 7

Reflections

  • Create an Action Plan
  • References
  • Appendix
  • Commonly Confused Words
  • Punctuation
  • Email Etiquette
  • Using MS Word Readability Score
  • Structuring a Business Report
  • Add Your Own Writing Tips