1. Introduction to Digital Marketing (4 Hours)

• Overview of digital marketing tools and trends.
• Key metrics and KPIs for success.

2. Website Building (10 Hours)

• Hosting, domain setup, and building websites with WordPress or WIX.
• Hands-on project: Create your own website.

3. Content Marketing (8 Hours)

• Creating content for blogs, newsletters, and infographics.
• Lead generation with content marketing strategies.
• Case studies: Successful content marketing campaigns.

4. Search Engine Optimization (10 Hours)

• Local & international keyword strategy.
• On-page and off-page optimization.
• Competitor analysis and SEO tools.

5. Social Media Marketing (Part 1 – Organic) (10 Hours)

• Listening, monitoring, and managing social media channels.
• Best practices for organic growth across platforms (Facebook, Instagram, Twitter).

6. Social Media Marketing (Part 2 – Paid Campaigns) (10 Hours)

• Building successful paid campaigns on Facebook, Instagram, Twitter, and LinkedIn.
• Practical workshops on running ads and measuring performance.

7. Google Ads and Display Network Advertising (10 Hours)

• Creating and managing Google Search and Display Network campaigns.
• Best practices for optimizing AdWords for maximum ROI.

8. Email Marketing (4 Hours)

• Writing effective emails to increase open and click rates.
• Measuring the success of email marketing campaigns.

9. Google Analytics Fundamentals (6 Hours)

• Setting up Google Analytics, tracking performance.
• Using reports for audience insights and campaign optimization.

10. Digital Marketing Strategy & Planning (4 Hours)

• Developing a comprehensive digital marketing strategy.
• Aligning business goals with digital tactics.

11. Managing Full Campaign Activity (Practical) (4 Hours)

• Hands-on experience managing end-to-end campaigns.
• Monitoring and optimizing campaigns based on real-time data.