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Africa & Middle East

7Days
10.00 A.M - 10.00 P.M

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Beginner – Intermediate SEO Training

Course Objectives

Show an understanding of current SEO best practice
Develop an SEO plan for your website
Monitor your SEO progress and maintain your optimised website

Course Outline

What is SEO?

· What do Search Engines Look for?

· Anatomy of a SERP

· How has SEO changed?

· Updates & Penalties

On-Site Optimisation

· How Search Engines Crawl

· Technical Considerations

· User-Experience

· Mobile SEO

· Content Marketing

Off-Site Optimisation

· Links

· Branding & Authority

· Social Media

· Local SEO

Analytics & Improvements

· Analysing a Site

· Tools

· Researching Opportunities

· Experiments

· Competitor Analysis

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