Course Objectives
Show an understanding of current SEO best practice
Develop an SEO plan for your website
Monitor your SEO progress and maintain your optimised website
Show an understanding of current SEO best practice
Develop an SEO plan for your website
Monitor your SEO progress and maintain your optimised website
What is SEO?
· What do Search Engines Look for?
· Anatomy of a SERP
· How has SEO changed?
· Updates & Penalties
On-Site Optimisation
· How Search Engines Crawl
· Technical Considerations
· User-Experience
· Mobile SEO
· Content Marketing
Off-Site Optimisation
· Links
· Branding & Authority
· Social Media
· Local SEO
Analytics & Improvements
· Analysing a Site
· Tools
· Researching Opportunities
· Experiments
· Competitor Analysis